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  • LinkedIn - Black Circle
Content Creation,
Project Management &

In my current role as Content Specialist at BEUMER Group, my responsibilities include managing the development of content that supports the customer journey for several of our largest business areas, most notably Airports, Warehouse & Distribution, and Courier, Express & Parcel, as well as planning, executing, and project managing key trade fairs and exhibitions across Europe.


BEUMER Group is an international leader in the design and manufacture of airport baggage handling systems, and conveying systems for brands, e-commerce companies, and postal operators. With a presence in over 70 countries and annual sales of over €1.2 billion, our clients include FedEx, ASOS, Amazon, Royal Mail, and airports such as Heathrow, San Francisco, and Singapore Changi.


As well as developing content plans for our Knowledge Hubs, social media, integrated marketing campaigns, and press, I'm responsible for implementing our employer branding toolbox, where I oversee content creation, and plan and execute external marketing campaigns. I have also played a leading role in defining and executing our LinkedIn strategy, the creation and maintenance of our SoMe content calendar, performance analysis, and content creation for our audience of over 85,000 followers.


In addition, I'm responsible for our communication strategy regarding sustainability and work closely with our Sustainability Director and other key internal stakeholders to produce relevant content for internal and external use. I'm also a member of the strategy team that sets the agenda for our ESG policy for various industries and am responsible for how we communicate our commitments and activities to employees, external partners, and customers. 

With content production, I collaborate closely with marketing agencies in Denmark, the UK, Germany, and the US, to produce content tailored to a variety of personas, covering multiple business areas and numerous stages of the marketing funnel. Effective management of internal and external stakeholders is key to these activities.


When it comes to the project management of key exhibitions, having an eye for detail is crucial as there are so many moving parts involved. I oversee all aspects, from securing the stand with the organizer to overseeing smaller, yet critical tasks like ensuring ample coffee cups are available daily. My role involves partnering with external specialists for stand design and logistics, coordinating the booth's setup and breakdown, and the onsite catering. Additionally, I collaborate with internal stakeholders to unify our sales messaging for the fair, organize customer events, prepare the sales team, and produce essential digital marketing materials — ensuring that this key customer touchpoint is a cohesive experience and provides value to the visitors and the business.

In my previous role as Product Enablement Manager with Stibo Systems I was responsible for developing processes and content to communicate the features, benefits, and capacities of the Product Data Exchange platform to Product Marketing, Sales, Professional Services, and our external partner organizations. As such, I interacted with various groups of internal stakeholders to empower them with a deep understanding of the software. This enabled them to confidently engage with prospects, clients, and external partners, to sell, support, and implement the enterprise SaaS solution, with clients including multinational companies such as Adidas and Sony.


This role demanded a deep understanding of e-commerce, product data, and SaaS, whilst also being able to identify and understand the strategic objectives, business goals, and challenges of our clients and their stakeholders. I worked closely and collaboratively with numerous functions of the organization, including product managers, UX architects, software developers, and sales teams to create sales enablement content, slide decks, presentations, and website content. A thorough knowledge of our customers enabled me to ensure that our offering continued to align with the market’s needs, to better understand customer buying criteria, and to gain valuable insight into our competitors' offerings.  

With over 10 years experience of working in marketing and business development, I have a wealth of commercial experience and over 5 years direct experience of working in the SaaS industry. Regarding my education, I have a Bachelor's degree in Marketing Management and International Sales from Business Academy Aarhus. In addition, I have a real passion for digital marketing and have completed HubSpot’s accredited SEO, inbound, and content marketing courses, as well as always keeping a keen eye on new developments in the wider marketing world, such as how AI can be applied to scale marketing operations. 

​Having worked at large organizations, such as BEUMER Group, Siemens Gamesa, and Stibo Systems, and also smaller SaaS startups, such as WakeupData, Sleeknote, and PriceShape, I’ve found that my communication skills, positive attitude, and ability to forge relationships across organizations have been key to earning the trust of my colleagues. I also thoroughly enjoy working in diverse and multi-cultural environments and have experience working in matrix organizations. 



Content Creation
Project Management
About Me


I’m originally from Wales in the UK, and have lived in Denmark for the past 11 years, having also spent time living in Spain, Australia, and Germany. As you can probably guess, I have a passion for traveling and enjoy working and living in culturally diverse environments. I'm currently enrolled in Danish classes at FOF Aarhus, and my proficiency in the language is at an intermediate level. 

​I very much see myself as a global citizen, with a strong sense of empathy and compassion for others. Alongside my studies, I was a volunteer for the Red Cross in Denmark, where we supported migrants who had recently arrived in the country by supplying them with groceries donated by local supermarkets, and it has left a lasting impression about the importance of helping others. 

I’m also passionate about sustainability. Working for a company that positively impacts people and the planet is important to me, and I find it highly motivating to know that my work is helping to make a difference. 

After joining the British Army at the age of 17, my 5 years of service instilled in me a strong work ethic, self-discipline, and an understanding of the importance of working as a team. During this period, I spent time undertaking humanitarian work in Central America, completed a tour of duty in Iraq, and I also took part in operations in Poland, Germany, Kuwait, and Cyprus. These experiences gave me a passion for travel and other cultures, which I am truly grateful for. 

On a more personal note, my interests include history and politics as well as music, boxing, and football, and I also have a passion for movies and literature. I currently live in Syddjurs Kommune, with my girlfriend, Julie, and our two children — 3-year-old Rosa, and 1-year-old Elsie. 

Work History


Documentation Assistant 

April '15 – January '19

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Assistant Team Lead 

May '05 – June '11


Business Development Manager

June '19 – June '21

Marketing Project Manager

June '21 – April '22

Advertising Consultant

April '19 – June '19

Growth Marketer

July '18 – January '19

Marketing Coordinator

August '16 – March '19

Product Enablement Manager

April '22 – April '23

Combat Engineer 

September '99 – July '04


Content Specialist

April '23 – Present



Employer Branding 🎥
Website: Main Careers Page and Sub Pages
Case Study:
HiFi Klubben X PriceShape 🎥
Website: Sustainability Page
Webinar: How to Revolutionize Your Sales 🎥
Screenshot 2023-01-10 at 16.03.04.png
Blog Post: Common Pricing Mistakes
Website: Software Pages


"Karl largely participated in defining the digitalisation process of our technical documents. He has a great can-do attitude and always welcomed any tasks which came his way. What struck me the most is his natural abilities to sell concepts and ideas (particularly how he exposed to our team how to automate part of the digitalisation process of our documents) through well-thought and structured arguments, active listening, as well as his capacity to build networks and easily interact with people across different levels of the organisation."

Jordan Pousse - Head of Offshore Documentation
"Karl is a great communicator and has a great sense of empathy when working with various stakeholders. He approaches his duties with diligence and a good sense of humour that translates in a good teamwork atmosphere for those around him. Karl has taken a great deal of responsibility in relationship management at WakeupData and is always happy to try out new processes and pilot new projects"

Juan Jose Keena - CEO


"I very much liked Karl's pro-activity: We never pushed Karl, instead he gently pushed us so that together we could move forward. On top of this, it’s a pleasure having him around as a person. He’s very friendly, funny and always ready to lend a helping hand and we truly miss Karl’s big smile and his passionate and positive attitude – and the results he created for us, which speak for themselves.

Michael Linderg - CEO



If you'd like to discuss future opportunities, or just have an informal chat over a cup of coffee, then feel free to get in touch ☕

+45 28 74 02 03

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