KARL REYNOLDS

Marketing Strategy,
Content Marketing &
Campaign Management

Home

I currently work as a Marketing Project Manager at BEUMER Group, a multinational company operating in more than 70 countries. I initially joined as a Content Specialist and have since progressed into a broader role leading strategic marketing initiatives across Airports, Logistics, Customer Support, Software Solutions, and Robotics.

With 10 years of experience across international B2B organisations, software companies, start-ups, and scale-ups, I enjoy taking ownership of marketing that delivers measurable commercial results. The opportunity to do this within an ambitious company like Capra Robotics is a natural next step in my career.

My role centres on developing and executing marketing strategies that strengthen brand positioning, support sales, and generate demand. Working closely with Sales, Product Management, and designers, I plan and deliver integrated campaigns across web, social media, PR, email, and exhibitions. I produce written, video, and visual content that supports the customer journey from awareness through to sales enablement.

A key part of my role is translating technically complex products into clear, commercially focused marketing. I develop thought leadership content, product launch campaigns, product pages, technical datasheets, case studies, customer references, and sales enablement material. Most recently, this has included supporting the launch of robotics solutions through product content, press releases, datasheets, and campaign assets. I particularly enjoy turning innovative technologies into stories that customers understand and value.

I lead our global social media strategy and employee advocacy programme, developing channel-specific content based on buyer personas and campaign performance. This approach has increased social media engagement by 97% and grown our audience by 50% over the past year. Alongside this, I'm responsible for evaluating and implementing AI tools that improve content creation and marketing workflows, including building custom GPTs, testing text-to-video platforms, and introducing AI-driven processes that help scale our marketing output.

I also lead the planning and execution of international trade shows, working closely with Sales and external partners to maximise customer engagement and commercial opportunities. In addition, I work with external partners to develop PR content supporting major contract wins and product launches, while maintaining consistent messaging across international markets.

Working in a matrix organisation, I collaborate with stakeholders across all levels of the business, regularly coordinating projects across Denmark, Germany, the UK, and the US. Earlier in my career, I worked across software businesses ranging from start-ups such as WakeUp Data and Sleeknote, to scale-ups like PriceShape, and enterprise organisations including Stibo Systems. I also worked at Siemens Gamesa within the Design Risk Department, giving me a strong appreciation for communicating complex technical products.

I hold a Bachelor's degree in Marketing Management and International Sales from Business Academy Aarhus, together with HubSpot certifications in SEO, Content Marketing, and Inbound Marketing. I also have extensive experience with WordPress, AI-powered marketing tools, and project management platforms including Monday, Trello, and Asana.

EXPERIENCE

Experiene

Marketing Strategy

Campaign Management

Content Marketing

About Me

ABOUT ME

Originally from Wales, I’ve spent the last 13 years living in Denmark, part of a personal and professional journey that’s shaped how I work, communicate, and connect with others.

I’ve also lived in Germany, Spain, and Australia, and these experiences have given me a strong international outlook and the ability to collaborate across cultures. I’m currently in the process of re-enrolling in Danish language classes, and my proficiency is at an intermediate level.

With a strong personal interest in sustainability, I’m motivated by work that contributes to positive change. Purpose-driven work matters to me, and I value being part of a team that builds something with long-term value for society.

Earlier in life, I spent five years in the British Army, where I developed the work ethic, discipline, and team mindset that continue to guide my career today. My service included humanitarian work in Central America and deployments in Iraq and across Europe, giving me a strong appreciation for teamwork, adaptability, and cross-cultural understanding.

Outside of work, I’m passionate about history, politics, literature, and music. I follow both boxing and football closely, and currently live in Syddjurs Kommune with my partner Julie and our two young daughters, Rosa and Elsie.