KARL REYNOLDS

I currently work as a Marketing Project Manager at BEUMER Group, a multinational company with operations in over 70 countries. I initially joined as a Content Specialist and have since moved into a broader role leading strategic marketing and communication initiatives across key business areas including Airports, Logistics, Customer Support, and Software Solutions. With 10 years of experience in a range of marketing roles, I bring a mix of strategic messaging development and hands-on delivery to the role.

​

My focus is on developing and executing cross-channel marketing strategies that build brand visibility and engage customers. I manage agency collaboration and produce content for integrated campaigns — including written, video, and visual assets for paid lead generation campaigns, organic channels, and internal communications. 

​

A key part of my role is creating top-of-funnel thought leadership content for our Knowledge Hubs to support positioning and communicate expertise in accessible, strategically aligned ways. I also manage lower-funnel content such as case studies, product pages, and sales enablement material.  

​

I support PR activities in collaboration with agencies, including press releases announcing major contract wins and project milestones, such as Heathrow Airport Terminal 2 and Singapore Changi Airport Terminal 2, ensuring accurate messaging and alignment with our broader communication strategy.

 

​I lead our global social media strategy, content planning, and employee advocacy programme. This data-driven strategy involves channel-specific messaging for various buyer personas and funnel stages, and has helped increase social media engagement by 97% and grow our total audience by 50% in the past year.I also run LinkedIn best practice workshops and advise group companies on tone of voice and brand consistency.

​

I also support internal communication initiatives, producing video interviews with internal stakeholders to communicate updates and announcements, as well as creating content for our intranet and internal screens across office locations.

​

I'm responsible for ensuring content adheres to brand guidelines across regions and business areas, adapting messaging for different audiences, channels, and markets. For localisation, I collaborate with external agencies and support region-specific social media activity in local languages.

​

In Denmark, I lead employer branding initiatives, including campaign development, execution, and the rollout of our employer value proposition framework.

​

Working in a matrix organisation, I collaborate with stakeholders at all levels — from regional sales and product managers to C-level. I regularly coordinate international projects across Denmark, Germany, the UK, and the US, ensuring consistent delivery across markets.

​

Earlier in my career, I worked in a range of software companies, from start-ups such as WakeUp Data and Sleeknote (both acquired), to scale-ups like PriceShape, and enterprise companies like Stibo Systems. I also worked at Siemens Gamesa as part of the Design Risk Department.​

​

I hold a Bachelor’s degree in Marketing Management and International Sales from Business Academy Aarhus, and certifications in SEO, content marketing, and inbound marketing through HubSpot. I also have extensive experience with WordPress and project management tools including Monday, Trello, and Asana.